The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic p...(展开全部)

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work,...(展开全部)

罗杰·L.马丁（Roger L. Martin） 多伦多大学罗特曼管理学院马丁繁荣研究所主任，曾任多伦多大学罗特曼管理学院院长，2013年获得全球领先的商学院网站 Poets&Quants 的“年度全球最佳商学院院长”提名。杰出的管理思想家，连续5次入选“全球极具影响力的50大商业思想家”（Thinkers50）榜单，在2017年的评选中名列前茅。深受企业信任的战略咨询顾问，为宝洁、威瑞森通信、乐高以及IDEO等全球知名大企业的首席执行官提供战略意见。 詹妮弗·里尔（Jennifer Riel） 多伦多大学罗特曼商学院副教授，针对本科生、MBA和高管讲授整合思维和创新方法，为全球很多机构创办和组织了定制化的研讨班，并为一些《财富》500强公司的高管提供战略和创新咨询。

The author of The New Read-Aloud Handbook presents a collection of fifty read-aloud selections from such well-loved tales as Bambi, Charlotte's Web, Ozma of Oz, Ramona the Pest, Where the Red Fern Grows, James and the Giant Peach, and Gentle Ben.

The publication of The Sibley Guide to Birds in 2000 quickly established David Allen Sibley as the author and illustrator of the nation’s supreme and most comprehensive guide to birds. Used by millions of birders from novices to the most expert, The Sibley Guide became the standard by which natural history guides are measured. The highly anticipated second edition builds on thi...(展开全部)

This fully updated second edition includes 100+ pages of new material, including new chapters on Verifying Code, Predicting Errors, and Preventing Errors. Cutting-edge tools such as FindBUGS and AGITAR are explained, techniques from integrated environments like Jazz.net are highlighted, and all-new demos with ESC/Java and Spec#, Eclipse and Mozilla are included. This complete ...(展开全部)

This fully updated second edition includes 100+ pages of new material, including new chapters on Verifying Code, Predicting Errors, and Preventing Errors. Cutting-edge tools such as FindBUGS and AGITAR are explained, techniques from integrated environments like Jazz.net are highlighted, and all-new demos with ESC/Java and Spec#, Eclipse and Mozilla are included. This complete ...(展开全部)

Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, appear mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of abstract theory. This new edition ...(展开全部)

符号学是关于标识、符号的理论。符号之间，存在着不可思议的差异性：从指明目的地的简单路标符号，到警示人们预防火灾的烟雾符号，再到暗含在艺术与文学中、有文学背景和象征意义的符号。阅读符号是我们日常生活非常重要的组成部分，然而符号学却常常被看作是一门神秘的科学。这本导论性质的书籍，采用了具体可见的实例而不是抽象的理论，为我们揭开符号学的神秘面纱。 本书一共罗列了75项符号学中关键性的概念，书中的每一部分都以一幅图像或符号开始，并配以一个问题，来带动我们表达出我们所看见的东西。翻过书页，我们便可以将自己的诠释与该符号背后所蕴含的理论进行比对。通过这样的方式，我们能够积极地调动自己创造性的思维。 不论是一口气将整本书读完，还是平时信手翻阅，你都可以从这本书中读到很多实用的例子，它们解释了在当下的文化中，意义是如何被制造呈现的。